Editorial Policy

The tool solves the task. The content explains the assumptions behind it, when to use it, what it cannot tell you, and what to do next. A page that ranks well and helps nobody is a failure by this standard, however much traffic it attracts.

• Be useful before being promotional.
• Explain formulas, assumptions, and limits in plain language.
• Use examples that match real tasks, not filler that demonstrates the format.
• Make internal links the reader's actual next step, not a keyword target.
• Prefer clarity over keyword density. Content written for a crawler reads like it.

Articles, guides, tool documentation, product pages, and these policy pages are written and reviewed by the same person, who also builds the tools they describe. That has a real advantage — the documentation is written by someone who knows exactly what the code does — and a real limitation: there is no second reader.

We compensate where we can. Claims are checked against primary sources rather than memory, tool behaviour is checked against the implementation rather than the intent, and reader corrections are treated as a first-class input rather than a complaint. Author details are on the author page.

Before a page is published, we check that:

• Every number, formula, limit, and rate traces to a source or to the code that enforces it.
• Claims about Motifuse behaviour match the current implementation — not a previous version, and not the plan.
• Nothing implies a guarantee we cannot support: rankings, approvals, job offers, medical or financial outcomes, uptime, or accuracy percentages.
• Limitations appear in the same place as the capability, not in a footnote below the fold.
• Nothing is stated as available that has not shipped. Planned features are labelled as planned.
• Links resolve, and point at the page a reader would expect.

Articles carry a publication date, and an updated date when they have been substantively revised. Policy pages carry a single last-updated date at the top.

A date only moves when the substance changes. Reformatting, fixing a typo, or adjusting layout does not count as an update — a refreshed date that signals nothing is a small dishonesty, and it makes the date useless for the readers who rely on it.

There is no fixed calendar. Pages are revisited when something triggers it:

• The tool, formula, limit, or product behaviour a page describes has changed.
• A rate, standard, or statutory threshold has been updated.
• A reader reports an error, an ambiguity, or a broken link.
• A policy or provider referenced by the page has changed.
• Analytics or feedback suggest a page is consistently being misunderstood.

Material product and platform changes are recorded in the changelog.

If you find an inaccurate formula, an unclear explanation, a broken link, an outdated recommendation, an accessibility barrier, or an unsafe suggestion, send the page URL and the details through the contact form.

• Corrections affecting safety, money, health, privacy, security, accessibility, or legal risk are prioritised over everything else in the queue.
• A factual correction that changes the meaning of a page is made in the text, and the updated date moves.
• Where a correction changes the result a tool produces, it is recorded in the changelog as well.
• Typos and formatting fixes are made quietly, without moving the date.

Eligible public pages may display advertising, and that revenue is part of what keeps the public tools free and the workspaces ad-free. It has no influence on what is written.

• Advertisers have no input into which tools are built, how formulas are implemented, what any page says, or which products are recommended.
• No page is written to attract a particular advertiser or ad category.
• Ads are placed after meaningful content, and never inside tool controls, results, pricing comparisons, workspaces, or checkout.
• Advertising is visually distinct from editorial content, and is never presented as a recommendation from us.

Motifuse publishes no sponsored posts, paid reviews, paid placements, or guest posts, and participates in no affiliate programme. Nothing on the site earns a commission when you click it.

If that ever changes, the arrangement will be disclosed clearly at the top of the page it applies to, before the content, and labelled in any listing that links to it. We will not retrofit disclosure into existing pages.

Where a page recommends another Motifuse product, that is a commercial interest of ours and should be read as such — which is why product claims on this site are written to be checkable rather than persuasive.